Victoria unveils $200 vouchers to encourage visitors to the regions

Posted: 18th Nov

The state government will offer Victorians 120,000 vouchers worth $200 each in an attempt to stimulate tourism and the regional economy.

Premier Daniel Andrews on Wednesday announced the vouchers as part of $465 million tourism package ahead of next week's state budget.

Under the $28 million voucher scheme, Victorians will qualify for a voucher if they spend at least $400 on accommodation, attractions or tours in regional Victoria.

In an announcement in regional Victoria, Mr Andrews said Tuesday's budget would also provide more than $149 million to build new visitor accommodation, improve major tourist trails and promote regional tourism.

"Whether it's a day trip with the family or a tour along our stunning coast, we're helping more people get out and enjoy the best Victoria has to offer," Mr Andrews said.

"This funding will help tourism businesses bounce back from the challenges of this year."

The design of the voucher system would be finalised with input from tourism groups and Mr Andrews said he expected the scheme would be operating in time for Christmas holidays.

"We're hoping to have that up and running in just a few weeks' time," he said.

Mr Andrews said the vouchers would ensure there were 120,000 trips that might not have happened otherwise.

"It's been a very very tough year," he said.

Spending initiatives include:

  • $47.5 million for infrastructure on the Great Ocean Road;
  • $18.5 million for Gippsland including new accommodation and improvements to the East Gippsland Rail Trail;
  • $3.5 million for 10 "eco-pods" at Cape Conron Coastal Park; and
  • $15 million to improve the Falls to Hotham Alpine Crossing trail.

Mr Andrews said all of the infrastructure projects directly funded in Wednesday's announcement would be underway within 12 months.

The government said it would set up a $150 million Regional Tourism Investment Fund to support "nature-based, First Nations, arts and culture and food and wine tourism projects.

Victorian Tourism Industry Council chief executive Felicia Mariani said the funding commitment was very welcome but long overdue.

"This will be a huge boost to the morale of the industry that has really suffered over the past 12 months both from bushfires and coronavirus," she said. "In my memory I can't recall such a significant package as this being invested in the tourism industry."

The latest round of funding includes $58 million to increase the marketing budget of Visit Victoria. Ms Mariani said further funding would be needed to increase visitation to Melbourne, including attracting more business events.

Asked about support for Melbourne businesses, Tourism Minister Martin Pakula said there would be future announcements about major events and other initiatives.

The state opposition last month called for the introduction of a government-funded 50 per cent discount on regional travel up to a value of $200.

A number of governments have established voucher schemes to encourage spending in the wake of the coronavirus pandemic.

The NSW government's budget on Tuesday featured a pledge to give its residents $100 worth of taxpayer money (spread across four $25 vouchers) to spend on dining out and entertainment.

In Britain, a voucher scheme encouraging people to visit hospitality venues has been criticised for exacerbating that country's second wave.

Mr Andrews said there would be a "sharp focus" on infection prevention measures within the tourism sector in Victoria.

"Every patron and every member of staff has to take COVID safety seriously," he said.

Tourism Minister Martin Pakula said the tourism industry was starting to pick up.

"There is a lot of pent up demand. Melburnians are really keen to get out to see regional Victoria," he said.

"They want to travel. They want to eat the wonderful food. They want to drink the amazing wines. They want to get out and see the amazing sites."

Mr Pakula said the funding would provide further opportunities for people to explore regional Victoria.

"We're building better experiences, better facilities, marketing ourselves even more strongly."

Mr Pakula said the government would have "more to say" about major events over the coming days and weeks.

The latest announcement includes funding for tourism and accommodation upgrades at Wilsons Promontory that were also announced on Wednesday morning.


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Source: The Age -