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Marketing Coordinator

The Carlton Hotel - Melbourne, VIC

Source: uWorkin


Full Job Description
The Carlton Hotel

Working closely with the Owner, General Manager, and the events team to support the coordination and implementation of marketing activities across three venues.

Work across 3 unique Melbourne Venues
Creative freedom

The Venues:
The Carlton Club is a busy venue which features four unique spaces including three outdoor spaces and a restaurant which is open 5 days per week.

The Windsor Castle is every bodies favourite south-side local. It has a beer garden and a restaurant which is open seven days per week.

The Gertrude Hotel soon-to-be-open pub in Fitzroy

The Carlton and Windsor Castle are both venues that have a dedicated clientele and celebrate everything which is fun and unique about Melbourne and we are looking to create the same atmosphere in The Gertrude.

The perfect person for this role will work well under pressure, have an excellent eye for detail, appreciates good design and has a knack for digital marketing.

This role offers lots of scope for creativity, and we are looking for someone with Strong knowledge, skills, experience and the ability to execute the following:

Manage test, scale and optimise campaigns across Facebook, Instagram & TikTok
Analyse & Optimise existing paid campaigns including campaign structure, creating new campaigns, refining audience targeting and any other optimisation required to scale revenue and increase profits
Ability to update the venues website content including SEO
Basic HTML knowledge
Develop and execute digital, influencer and printed marketing strategies
Development of marketing collateral from concept to print production -posters, menus, flyers and newsletter
Providing support for marketing events and exhibitions executed in-venue
Generating ideas and initiatives to drive venue sales and profitability
Staying abreast of food, beverage, media trends
Execution of partnership agreements in-venue
Briefing external creative resources
Making sure that all venue collateral is current and up to date
Making sure that content on external marketing websites is current and up to date