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Sales & Marketing Insights Planner

Tripadvisor - Sydney, NSW

Hospitality, Travel & Tourism
Source: uWorkin


Company Overview

TheFork (previously known as Dimmi) connects diners with more than 4,500 of the country's hottest restaurants. Through TheFork (website and app), as well as through TripAdvisor, users can easily select a restaurant, consult user reviews, check real-time availability and instantly book online.

From the restaurants side, TheFork provides them with a software solution, TheFork Manager, that enables restaurants to optimize reservations management, streamline operations and ultimately improve service and revenues, following Yield Management principles of price variability depending on time, practices which are used successfully in the travel and hotel industries.

TheFork is part of TripAdvisor® and is the leading online restaurants reservation platform in Europe with a network of 50,000 restaurants worldwide and 18 million monthly visits.

What You’ll Do

Within the Australian marketing team, the Sales and Marketing Insights Planner will be responsible for all topics related to TheFork Restaurant Offer (Restaurant Sourcing & Segmentation, Restaurant Content, Restaurant Offer monitoring).

In your pivotal role, you will work closely with other departments at TheFork, amongst the B2B team, as well as many central functions (B2C Marketing central, B2B central teams).


  • Build a collaborative relationship with the sales teams to achieve monthly B2B2C targets via area meetings and daily follow ups
  • Identify the best restaurants of the main cities and coordinate with sales teams to incorporate them to TheFork portfolio
  • Develops and manages restaurant selections
  • Share best practices from other countries and adapt them to Australian market
  • Owner within country marketing team for all restaurant offer monitoring topics (# Rs by type, revenue metrics, special offers, etc…), provides support for quarterly / yearly business reviews
  • Market knowledge / competitive watch: responsible for close watch of competitors locally + liaison with central teams for surveys and studies

Skills And Requirements
  • Degree level qualification
  • At least 2 years of professional marketing experience
  • Salesforce experience
  • Outstanding project management skills
  • High level of drive and focus on getting things done
  • Analytical skills: being able to model and understand data and make data-driven decisions
  • Humble and positive attitude and mindset
  • Excellent English spoken and written skills

Other information
  • Salary range: $65,000 AUD +
  • Full-time position